Climate Change

We’ve seen it before: death cast as safety. Once (or more) upon a time, in the way-back 1950s, Big Tobacco was caught in a lie: cigarettes don’t cause cancer, they said, until the science and the death toll proved otherwise. And—miracle of miracles!—a simple solution, a techno gadget, a cure-it-all pill: just slap on a […]

Potential Energy Coalition, a climate action group that I often admire, recently tested climate action messages and found traction in a simple question: how many second opinions are enough? Bonus points, in my book, for relatability and common sense. (Find direct links to the video here and analysis here.) But I’d love to see a

We should have seen it coming. Fear, uncertainty, resignation—these alone won’t spur action to combat climate change. If we haven’t learned that from COVID, we should have learned it decades ago. But a dash of simplicity and a sprinkle of focused hope go a long way. Climate change is scary. But recall also the fear